Sunday, May 10, 2020

How The Increase Of R Certified Movies Is Impacting...

How the Increase of R Certified Movies is Impacting American Society Imagine a family walks into a movie theater and is trying to figure out what movie they want to see; the mother wants to see the hot new chick flick movie that is rated PG-13, the daughter wants to see the cute new children’s movie that is rated G, but the father has absolutely no interest in either and wants to go see the exciting new R rated action movie. The family debates the issue at hand and analyzes whether the R rated movie is appropriate for their daughter to watch. The first thing that must be understood is what qualifies a movie for an R certification. This R certification can be issued because of many different reasons for example; clear and convincing actively flowing blood (not a puddle or a bit of red makeup on an actor), frequent use of vulgar language, nudity, and clear and convincing drug use (Rebecca, 2010). To fully understand where the Motion Picture Association of America comes from with their certifications, there must be some background knowledge of the former certification system called the Hays Code. The Hays Code was implemented in 1930 and, while it may not be used anymore, inspired the Motion Picture Association of America’s certification system; the Hays Code is religion-based, several of the ideas have been reformed today, and moralistic in fact, one of the general principals is â€Å"No picture shall be produced that will lower the moral standards of those who see it. Hence theShow MoreRelatedAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 Pagesspecific focus on the Ontario Greenhouse Vegetable Growers (OGVG) hazard analysis critical control point (HACCP)- based initiative. 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Wednesday, May 6, 2020

Managing Diversity Free Essays

â€Å"Consultant R. Roosevelt Thomas argues that it is time to â€Å"move beyond affirmative action† and learn how to â€Å"manage diversity. † There are a lot of issues that may be raised in this context†¦ Discuss. We will write a custom essay sample on Managing Diversity or any similar topic only for you Order Now Compare â€Å"best and worst† organizations managing diversity. (Give examples)† Introduction Diversity is a subject that can be very powerful and emotional for everyone who deals with it, either directly or indirectly. Diversity topics deal with issues of being different and alike, inspiration and perspiration, sadness and gladness, privilege and lack thereof, culture and religion, tolerance and justice, and hatred and animosity. Diversity challenges and opportunities impact all nations around the world to one extent or another (Bahaudin and Jatuporn 2009). Human beings differ in age, social and national background, gender, sexual orientation, physical and mental ability, as well as religious belief and worldview. Diversity is a tough issue to tackle because it includes more than just race, gender, religion, ethnic origin or age. Every employee has a diverse background and a diverse set of beliefs. There is no â€Å"quick-fix† when dealing with an issue as complex as diversity. Valuing, managing, and supporting a diverse workforce can be done successfully only as a longer-term change process and one that must become the way we do business. Diversity People are not alike. Everyone is different. Diversity therefore consists of visible and non-visible factors, which include personal characteristics such as background, culture, personality and work-style, in addition to the characteristics that are protected under discrimination legislation in terms of race, disability, gender, religion and belief, sexual orientation and age. Research on organizational work groups, however, has focused on other forms of diversity including differences in age, education, firm tenure, and functional or technical background (Jackson et al. , 1995). Diversity in groups and teams is often portrayed as a positive force leading to effective functioning of the team. It is a source of creativity and innovation that can provide the potential for future development and competitive advantage. Diversity supposedly leads to greater variance in ideas, creativity, and innovation, thus generating better group performance (Cox, 1993; Jackson, May and Whitney, 1995). Diversity Management The term diversity management originated in North America, but has slowly taken hold in other regions and countries of the world (e. g. , Hays-Thomas, 2004; Kaiser Prange, 2004; Nyambegera, 2002; Ozbilgin Tatli, 2008; Palmer, 2003; Palmi, 2001). The following is a brief definition of the term: â€Å"Diversity management refers to the voluntary organizational actions that are designed to create greater inclusion of employees from various backgrounds into the formal and informal organizational structures through deliberate policies and programs. Diversity Management is a strategy to promote the perception, acknowledgement and implementation of diversity in organizations and institutions. Managing diversity is based on the idea that diversity opens up alternative ways of perceiving, thinking and acting and thus enriches the organizations. The globalization of business is a trend that makes diversity competency crucial for many organizations. Cox (2001) notes, â€Å"The challenge of diversity is not simply to have it but to create conditions in which its potential to be a performance barrier is minimized and its potential to enhance performance is maximized† (p. 6). Diversity management refers not only to those groups that have been discriminated against or that are different from the dominant or privileged groups, but to â€Å"the mixture of differences, similarities and tensions that can exist among the elements of a pluralistic mixture† (Thomas, 2005, p. 93). The concept of â€Å"valuing differences† is the cornerstone of the managing diversity movement. It translates questions of competence into questions of culture. Proponents argue that †Å"non-traditional† workers who fail to advance are not under qualified, just â€Å"differently† qualified. Ethnic, racial and sexual groups, the reasoning goes, each possess a unique management style that will enable businesses to succeed in the global marketplace. Diversity management is also crucial for sustainable business growth because the increasingly diverse public evaluates organizations on their diversity management. Diversity should be a priority in any organization, because people are and will be the major source of competitive advantage. Diverse workforce at all levels should be created and sustained, and the full talent, energy, and ommitment of all employees in meeting business objectives should be engaged. This will help in enabling employees to give their maximum contribution in meeting the company goals. Advantages of Diversity Management There are some advantages of diversity management, among which are the following: 1-It can create a competitive advantage in areas such as marketing, problem solving, and resource acquisition. 2-It shows how the organizations are cultura lly aware. 3-It helps to use the full potential of all employees. Disadvantages of Diversity Management. Despite the grand rhetoric of its advocates, there is little evidence that diversity management can solve the problems it purports to address. In fact, it may make them worse. As diversity programs proliferate across corporate America, group infighting has become a problem second only to â€Å"backlash† by white men. â€Å"More and more groups are going at each other,† says Morrison. â€Å"The women’s group vies with the black group for promotions. † Best Examples of Diversity Management 1. Xerox pioneered the most powerful accountability tool in 1984, when it linked managers’ compensation to their achievement of the firm’s highly detailed â€Å"diversity goals. Since then, many companies have followed suit, including Palmolive, Mead and Prudential Life Insurance. 2. Two major departments at Hughes Aircraft lost 10 percent of their bonus pay as a penalty for receiving bad â€Å"diversity report cards† after they failed to hire and promote the requisite number of minorities. The next year they headed the list for â€Å"behavior modification,† having found people to hire whom they previously â€Å"had said didn’t exist,† according to Dave Barclay, vice president of work force diversity at Hughes. 3. GE Electrical and Distribution Control are other examples for ‘diversity management. ’ The number of entry-level African Americans recruited and hired has increased by over 10 percent since 1982, and an increasing number have moved into positions of significant responsibility. GE has defined diversity as a twofold concept. First, diversity concerns understanding that the workforce will increasingly include people who are different. Consistent with this change is the recognition that a mix of people who are div erse can result in value added and increased productivity. Secondly, GE defines diversity as a comprehension process for developing and maintaining a workplace environment that results in the full utilization of all employees. 4. According to DiversityInc,—the leading publication on diversity and business, annually recognizes companies that exemplify meaningful diversity management through their corporate practice—Accenture has been named to the 2012 DiversityInc Top 50 Companies for Diversity list, rising to number 12, up from number 23 last year. This marks Accenture’s sixth consecutive year on the DiversityInc Top 50 list and its fourth consecutive year in the Top 25. DiversityInc also named Accenture as a 2012 Top 10 Company for both Global Diversity and Supplier Diversity. Accenture has demonstrated strength in the four areas measured: CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity. 5. One of the most signification examples of ‘diversity management’ in Egypt, particularly in Alexandria is the Bibliotheca Alexandrina. The BA strongly believes in the importance of diversity, and it is becoming one of the concepts in recruiting new employees. The BA includes, among its 2500 employees, a variety of employees with different ages, gender, religious and ethnic backgrounds. There is a large number of women working at the BA, among which is a big number in managerial positions. It also includes foreigner employees and internships from all over the world. One of the main objectives of the BA is to serve the whole community, including the disabled people (children, young, and adults), who enjoy a variety of services and activities, and there is a large number of tailored activities for them. In this regard, the BA also opens its door and gives fair recruitment opportunities for the disabled. There is a number of employees with different disabilities (blind, on wheelchairs, hands congenital defects) who are working very efficiently to an extent that they compete with the other employees in a remarkable way, and sometimes they perform even better. The BA also provides equal opportunities to all employees on attending conferences and obtaining trainings and scholarships abroad. The BA, among other organizations in Egypt and internationally, is still working on including ‘diversity’ into its organizations; thus, it is working on increasing the number of the disabled personnel to reach the standard international percentage. Worst Examples of Diversity Management †¢Phillip Morris (PM) is one of the largest tobacco companies in the world and has nearly 75,000 employees. Women are often assigned to run human resources and corporate communications departments at companies where men dominate the management. Phillip Morris claims that the company is â€Å"always striving to broaden the diversity of our workforce and are continuously working to identify, hire and retain the best qualified individuals, wherever they are located or whatever their background. † No wonder they call him the Marlboro Man; nine board members, zero women. †¢Cameron International (CAM) provides equipment for the national gas oil industries. The company has 17,000 employees, eight board members, no women in positions of major responsibility. Seven senior executives are listed in the proxy – all male. Also, all board members but one is over 60 – a sort of reverse age discrimination. Conclusion The globalizing economy and the increase in the number of multinational corporations make diversity management a necessity for companies that want not only to survive but thrive during this time of economic, social, and cultural changes. Diversity management refers to the voluntary organizational actions that are designed to create through deliberate policies and programs greater inclusion of employees from various backgrounds into the formal and informal organizational structures. Diversity management, compared with its predecessors (equal opportunity legislation and affirmative action programs), is proactive and aimed at creating an organization in which all members can contribute and achieve to their full potential. The reasons for implementing diversity management include having to adapt to the new reality of a workforce that is increasingly diverse, doing the right and moral thing, and gaining a competitive advantage. The challenge of diversity management is to break the harmful cycle that equates cultural difference with social/economic disadvantages. Therefore, although the emphasis on the business advantage of diversity management is probably a good motivator for companies to enact diversity programs, it does not mean that moral and ethical missions should be neglected or overlooked. To overcome these potential limitations, diversity management has to focus on both enhancing profitability and fostering social justice. How to cite Managing Diversity, Papers

Wednesday, April 29, 2020

Tobacco In Malaysia Essay Example For Students

Tobacco In Malaysia Essay Tobacco is one of the leading preventable causes of death in Malaysia. Under the current law, smoking is banned in all public places. These include amusement centres, theatres, hospitals, clinics, public vehicles and air-conditioned restaurants. Likewise, anyone under age of eighteen is not allowed to buy cigarettes or any tobacco products. If the seller is not sure of the buyers age, then it is advisable to check his identity card. Free cigarette samples are not allowed to be distributed at the public events or places as this carries a maximum fine of RM 5000 or not more than two years jail. Cigarette advertisements in all locally published materials are also banned with the maximum fine. The purpose of our government set our all these rules is to control the use of tobacco in our country; however, smoking should be banned in a country because it is bad for health, environment and the economy. We will write a custom essay on Tobacco In Malaysia specifically for you for only $16.38 $13.9/page Order now Nicotine, which is an alkaloid derived from the tobacco plant, is a chemical that has powerful effects on the human body. It not only has direct effects to smokers health but also to the non-smokers health. When a smoker takes a long drag on his cigarette, he inhales deeply, forcing smoke into the remotest parts of his lungs. The smoke contains tar and nicotine, which attack thousands of air sacs in the lung; as he continues to smoke, his air passages become increasing coated with tar, which includes several cancers causing agents. As the tar residue continues to build up in the air passages over several years, they begin to change the surface cells of the passages cancer cells begin to increase in number within a few years, lung cancer often appears. By the time a diagnosis finally confirming the presence of lung cancer, the disease has usually spread beyond control. Furthermore, the harmful chemicals in tobacco smoke pass through the placenta to the fetus. It can result low birth w eight babies who are more likely to have health and behavioral problems in children such as attention disorder during preschool or school age and they often need medical attention. In fact, maternal smoking is not the only problem; non-smoking mothers living in a house where someone smokes are also at increased risk for having low birth weight babies. Moreover, the most dramatic effect of maternal smoking is on the risk of Sudden Infant Death Syndrome (SIDS or crib death). SIDS is the most common cause of death in babies between the second week and first year of life. When a women smokes during pregnancy, the risk of SIDS is at least doubled, and possibly tripled. It is estimated that more than 1/3 of all SIDS deaths is due to maternal tobacco use. Smoking is not simply a matter of personal choice when affects nonsmokers. Non-smokers health is threatened because they force to inhale the secondhand tobacco smoke (also called Environmental Tobacco Smoke, ETS). Environment tobacco smoke is made up of smoke that comes from the end of cigarettes (known as sidestream smoke) and the smoke that is exhaled from the smoker (known as mainstream smoke). Scientists have determined that sidestream has more carcinogenscancer causing agents than mainstream smoke. In short, nonsmokers or secondhand smokers health is even worst than smokers although they did not touch the cigarettes for the reason that the chemicals that are inhaled from environment tobacco smoke are not safe for human and can cause serious health problem or make existing health problem even worse. Environment tobacco smoke is a health hazard not only for people who live it day to day, but also for people who are exposed to it occasionally such as in restaurants of bars and for short period. Furthermore, environment tobacco smoke affects the respiratory of nonsmokers and can reduce lung function increasing coughing and chest discomfort. It can also cause eye irritation, sore throat in nonsmokers. Children are particularly vulnerable to environment tobacco smoke because their lung are still growing and developing. For instance, environment tobacco smoke makes existing asthma worse. It is a harmful indoor air pollutant and has serious health problems not only for children but for adults as well. Since even short exposure negatively affects the human body, reducing indoor environment tobacco smoke is essential to public health. .ue7676f59feaa068d56af6d7de53d4e6d , .ue7676f59feaa068d56af6d7de53d4e6d .postImageUrl , .ue7676f59feaa068d56af6d7de53d4e6d .centered-text-area { min-height: 80px; position: relative; } .ue7676f59feaa068d56af6d7de53d4e6d , .ue7676f59feaa068d56af6d7de53d4e6d:hover , .ue7676f59feaa068d56af6d7de53d4e6d:visited , .ue7676f59feaa068d56af6d7de53d4e6d:active { border:0!important; } .ue7676f59feaa068d56af6d7de53d4e6d .clearfix:after { content: ""; display: table; clear: both; } .ue7676f59feaa068d56af6d7de53d4e6d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue7676f59feaa068d56af6d7de53d4e6d:active , .ue7676f59feaa068d56af6d7de53d4e6d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue7676f59feaa068d56af6d7de53d4e6d .centered-text-area { width: 100%; position: relative ; } .ue7676f59feaa068d56af6d7de53d4e6d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue7676f59feaa068d56af6d7de53d4e6d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue7676f59feaa068d56af6d7de53d4e6d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue7676f59feaa068d56af6d7de53d4e6d:hover .ctaButton { background-color: #34495E!important; } .ue7676f59feaa068d56af6d7de53d4e6d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue7676f59feaa068d56af6d7de53d4e6d .ue7676f59feaa068d56af6d7de53d4e6d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue7676f59feaa068d56af6d7de53d4e6d:after { content: ""; display: block; clear: both; } READ: Misrepresentation of Mental Illnesses EssayBesides humans heath, tobacco production has dangerous consequences for health of our planet as well. Global impact of tobacco production is on forest reduces; deforestation is reaching crisis proportions in some developing countries. The tobacco industrys biggest use of forest resources comes from curing tobacco. Tobacco is picked of a green leaf and must be cured to get the right taste and color and to preserve it. There are several different ways of curing tobacco, but the one that causes the most environmental damages is flue curing. Special stocks are built to flue cure tobacco. They heat and keep the tobacco leaf at high tem peratures. This process takes about a week. Various fuels can be used, but in developing countries (where deforestation has become a major problems) wood is the main fuel used. For example, tobacco related deforestation is probably most serious in Malawi where tobacco makes up 50% 70% of all export earning. Almost all of the woodlands in the South have disappeared because wood is a major source of household fuel in Malawi, the scarcity of this resource become a serious problem. The area of all types of forest in most Asian and African countries are now below the level at which it is capable to meet current and future demand on a sustainable basis. Then, accelerating deforestation can be expected with potentially serious ecological consequences. Most of people are aware of the health consequences of smoking, but are they aware of the damage that tobacco inflicts the health of economy! Tobacco has a huge negative impact on the world economy, resulting in the loss of billions dollars each years. Weighing the economic benefits of tobacco against costs of premature death, medical care and sick leave worldwide. It is estimated the net loss to be $200 billion per year. In many developing countries, a worker who becomes ill or dies from tobacco use leaves his or her family without an income, and the government rarely offers social assistance to ease their financial burden. As for Malaysia government, it implements high taxes in tobacco products in order to pay for health care, also help to lower smoking rates. Moreover, the individual cost to a smokers health and well being is enormous, but financial costs are high as well. Smokers pay higher life insurance premium and contribute billion of dollars in taxes nonsmokers never have to pay. Smoking is also associated with the costs of physical damage such as burn holes in furniture, clothes, car interior and fires. And then, there is the cost of cigarettes themselves. Nonsmokers have a higher risk of their health problem s then smokers because they inhaled the environment tobacco smoke; babies who need more medical care and face some behavioral problems during preschool and some of them only have short life; this is unfair to thempassive smokers. They are victims in the use of tobacco smoking and killed by the tobacco smoke. Yet, our planet, which has potential serious ecological consequences because tobacco related deforestation. Tobacco use has negative economic consequences on every level global, domestic and individuals. The tobacco has claimed that a major decrease in tobacco consumption would seriously damage the economy because the government revenues will be decreased. In fact, it will NOT in a long term. Overall speaking, tobacco smoking should be banned in a country in order to protect our planet, economy and individuals health.

Friday, March 20, 2020

The Beatles1 essays

The Beatles1 essays Music is an entertainment. yet, sometimes it can make history. A song is simply just words with sound. Yet, sometimes it can be passionate. A band is simply just people who transport music. Yet, sometimes they can be a big influence to others. They are the most popular musical artists in Rock and Roll through out the century. They are the one who most likely captures the media's attention. They are the most famous band in the World during the 60s and the 70s. They are the Beatles. The foursome guys who have talent with style, and together they create art in the musical World. Talking about the Beatles, nobody can refuse to mention the origin of the band, as well as their influences in the music, and their lives during the glorious times. The band was the combination of the four young talented musicians and singers, John Lennon, Paul Mccartney, George Harrison, and Ringo Starr. All four Beatles were born and grown up in working class families in the same city of Liverpool. Yet, they never knew each other. John Lennon, a trouble maker and intelligent young student at the time, and a few friends formed the band. Since John later met Paul and Goerg, the history began. Ringo didnot join the band until their career made a turn to victory. The band first was named "The Quarry Men". However, going through many changes, eventually, they played under various names, icluding the Moondogs, the Werbles, Johnny, and finally the Beatles. ...

Wednesday, March 4, 2020

Pioneer Tree Species and Biological Forest Succession

Pioneer Tree Species and Biological Forest Succession Pioneer plant species are the first predictable seeders, adaptable to many conditions and the most vigorous flora to colonize disturbed or damaged ecosystems. These plants readily acclimate to bare soil, have the ability to grow and regenerate and respond vigorously on even the poorest soil sites and environmental conditions. Pioneer tree species are also known for their ability to readily seed or root sprout on bare soil and withstand the rigors of low moisture availability, full sunlight and high temperatures along with poorly available site nutrients. These are the plants, including trees, that you first see after a disturbance or fire in newly forming ecotones during field succession. These first tree colonizers become the initial forest tree component of a new forest. North American Pioneers Common pioneer tree species in North America: red cedar, alder, black locust, most pines and larches, yellow poplar, aspen, and many others. Many are valuable and are managed as even-aged stands, many are not desirable as a crop tree and removed for a more desired species. The Process of Forest Succession Biological succession and often-called ecological succession  is the process whereby disturbed existing forests regenerate or where fallow untended lands return to a forested condition. Primary succession is the ecological term where organisms are occupying a site for the first time (old fields, roadbeds, agricultural lands). Secondary succession is where organisms that were part of an earlier successional stage before a disturbance return (forest fire, logging, insect damage). The first plants to grow naturally in a burned or cleared area are usually weeds, shrubs or inferior scrubby trees. These plant species are often controlled or totally removed as defined in a prescribed forest management plan to prepare the area for higher quality tree regeneration. The Classification of Trees following the Pioneers It is important to know which trees will first attempt to cover the site. It is also important to know usually the most dominant tree species in the region that will eventually take over in the process of biological succession. Those trees that move on to occupy and become the main tree species are known as the climax forest community. The regions where these communities of tree species are dominant become the climax forest. Here are the major climax forest regions in North America: The Northern Boreal Coniferous Forest. This forest region is associated with the northern zone of North America, mostly in Canada.The Northern Hardwood Forest. This forest region is associated with the hardwood forests of the Northeastern United States and Eastern Canada.The Central Broadleaf Forest. This forest region is associated with the central broadleaf forests of the Central United States.The Southern Hardwood/Pine Forest. This forest region is associated with the Southern United States along the lower Atlantic through the Gulf coastal areas.The Rock Mountain Coniferous Forest. This forest region is associated with the mountain range from Mexico to Canada.The Pacific Coast Forest. This forest region is with the coniferous forest that hugs the Pacific coast of both the United States and Canada.

Monday, February 17, 2020

Negalance in Childcare Regulation Research Paper - 1

Negalance in Childcare Regulation - Research Paper Example The paper tells that the basic responsibilities of a childcare company include assistance in the construction of a classroom environment which is helpful to learning and suitable to the physical, social, and emotional development of children with an emphasis on language development and emergent literacy skills. Children are most sensitive and most intuitive ingredient of our society so major precautions should be taken in their teaching and training, so the companies should perform duties as planned under the leadership of the Early Childhood Specialists. Likewise, child care companies also assist in the screening and preparation of children to let them fully participate in program services. To ensure the best security, they have to implement the curriculum that is planned by the Early Childhood Specialist which has to be based on scientifically based reading research. Interaction with the children in a way which conveys respect and nurturing is also necessary. It will be the child c are provider’s responsibility to play with children; this will often mean getting down on the floor to interact with them. They will provide activities and opportunities that encourage inquisitiveness, exploration, and problem-solving appropriate to the development levels of the children. This is an essential part of the training and overall development phase. To guarantee the best development of the adored children, they assist in the selection of books, equipment and other instructional materials suitable for the early childhood program. As all know that health is wealth, they emphasize significantly on the personal hygiene of each child in their care. Occupational Safety and Health Administration (OSHA) is a unit which has been set up within the Labor Department. This unit was established with a goal to provide safe and healthy working environment to the working class in the nation.

Monday, February 3, 2020

Boeing Porter's Five Forces Industry analysis Assignment

Boeing Porter's Five Forces Industry analysis - Assignment Example This is mainly because they are highly entrenched in their airport hubs, making it difficult for new companies to find space in these air ports (Clougherty and Zhang, 2008). Furthermore, smaller airports do not have enough passing traffic that can make these new airlines companies to post some profits. High fuel prices are one of the most dominant barriers for new airline companies (Mouawad, 4). This is because it accounts for approximately 50% of the costs that these airline companies are able to incur (Peoples, 2012). The high number of mergers is also another reason that prevents new companies from entering the market. These companies manage to control a large segment of the market, making it hard for new entities to penetrate. Companies such as Hawaiian airlines, Allegiant Air, and Spirit Airlines managed to survive this competition by creating their own niche market, hence avoiding direct competition with these major airlines (Fojt, 2006). There is also a high level of research and development budget that is required for new entrants into this market. It is virtually impossible to compete in this industry, when the new company does not have information about its competitors, target market, etc (Williams, 2002). Acquiring this type of information requires a great deal of research, which is very expensive. Furthermore, the airline industry has loyal customers, who will only take the national carrier. Based on these facts, threats of new entrants to Boeing are low. The intensity of competition facing Boeing is very high. This is because the industry comprises of large airline companies offering the same services. The airline industry does not have any market leader, and their strategies are not different (Fojt, 2006). This is the reason why most airline companies are forming mergers for purposes of competing efficiently with their competitors (Grundy, 2012).